Brand guide

Who we are

My Santa Teresa Home is where people find a furnished home in Santa Teresa, The Nicoya Peninsula for one to twelve months, and where owners find tenants who stay.

Voice

• Warm, direct, local. Write the way people in Santa Teresa actually talk: friendly, unhurried, never corporate.
• Concrete over abstract: a real street, a real price, a real walk to the beach. No clichés.
• Talk to one person. Use "you". Renters and owners are both customers; never talk down to either.
• Short sentences. One idea each. Cut every word that does not add a fact.

Writing rules

• Name the market as "My Santa Teresa Home" in every sentence that names us. Never translate it, never write it in capitals inside a sentence.
• Write about Santa Teresa and its own areas. Never borrow another town's places, photos or facts.
• No long dashes (the — character). Use a comma, a colon or a full stop.
• Only real facts: prices, sizes, distances and dates come from a live listing or the site. Never invent a number, a review, a quote or a person.
• Prices: the number with its unit, "$1,800/month". No "from", no "starting at", unless the listing itself says so.
• Place names keep their local spelling and accents (Playa, Cóbano, Mal País).
• Sentence case for headlines. No exclamation marks in headlines; at most one per piece.
• Emojis: at most one per post, never in a headline, never as a bullet list.
• Every piece ends with one clear next step and one link to the site.

Colours

Tap a colour to copy its hex.

• Cream or sand is the canvas; charcoal is the text; terracotta is the one accent. Most designs use only these three.
• Use terracotta for one thing per design: the button, the price or the key word. Not for large text blocks.
• Steel blue is a soft second colour, never next to terracotta in equal amounts.
• Green and red belong to the product (success, errors), never to marketing.
• No gradients, no neon, no pure black (#000000) or pure white text on cream.

Text on colour

Colours are HSL CSS variables in src/index.css; use the Tailwind names (bg-primary, text-foreground, bg-sand…).

Type

• Heading 1Playfair Display 56 to 80 px, weight 500
• Heading 2Playfair Display 24 to 28 px, weight 500
• Heading 3Playfair Display 18 to 20 px, weight 500
• BodyInter 15 px, weight 400
• SmallInter 13 px, weight 400
• CaptionInter 12 px, weight 500, uppercase, 0.12em tracking

Logo

MY SANTA TERESA HOME in Inter Medium (500), uppercase, 0.2em letter spacing.

• Minimum width 120 px; clear space at least 16 px on every side.
• Never redraw it in another font, never stretch, outline, shadow or recolour it outside the three files.

Photos

• Real photos of Santa Teresa: its beaches, streets and homes, in daylight, natural colour. No stock photos of other places.
• Listing photos only from owners who allowed social and marketing use (the property photo consent). When unsure, ask first.
• No people's faces without their permission; no house numbers, licence plates or anything that locates a private home precisely.
• No heavy filters, no text baked into photos, no AI-generated scenes presented as real.
• Crop to the format: 4:5 for a feed post, 9:16 for a story, 1.91:1 for a link card. Keep the subject away from the edges.

Formats

• Says My Santa Teresa Home correctly and only talks about Santa Teresa.
• Every number is real and current (checked on the site today).
• No banned word, no long dash, no invented quote or review.
• Colours from the palette, text readable (see the pairings).
• Photos are real, allowed, and cropped to the format.
• One next step and one link.